![]() There are five types of ads you need to be aware of: Overall, TikTok ads are quite similar to other paid social media ads, but they do have some quirks that marketers should be aware of. They mark TikTok’s entry into the ad space as a direct competitor to Snapchat and Instagram. TikTok ads are a relatively new addition to the platform. To get a better idea of what the end result might look like, here’s an example of a post sponsored by Look what’s inside the end! So cute! □ Sponsored by Zuru #toys #diytoys #minibrands #minifashion ♬ Heartbeat – Nightcore 2. This can help you get a better idea of the types of results you can expect with specific influencers. Influence Grid helps you sort through influencers by providing information on their stats, including their follower count, views per video, and likes per video. To find an influencer, you can either search around on the platform yourself or use a tool like Influence Grid. As powerful as TikTok marketing is, you still need to make sure the person you pick is in the right niche - you probably wouldn’t want to use a male fitness influencer to market a new women’s fitness program, for example. Overall, the hardest part of getting into TikTok influencer marketing is simply finding the right influencers for your brand. So, if you’re trying to reach this demographic, TikTok is a golden ticket. A whopping 69% of all users on TikTok are between 13 and 24, with 27% between 13 and 17 and 42% between 18 and 24. Plus, if your products appeal largely to a younger demographic (13 to 24), TikTok is a perfect fit. ![]() Because it hasn’t been as widely adopted by businesses, it retains more of the personalized flair that Instagram had before it became so commonly used for marketing. ![]() TikTok, on the other hand, is a new platform that is far less salesy. As a result, there’s a growing number of Instagrammers who just tune out sponsored posts in the same way they’d tune out any other advertisement. While Instagram marketing is still effective, the platform has been inundated with brands trying to take advantage of the strategy. TikTok influencer marketing takes this to a whole new level. It instills trust in the viewer and makes them more likely to buy. This type of marketing is particularly effective because it comes across more like a recommendation from a friend than as an advertisement. If you don’t already know what it is, here’s a quick primer: you get in touch with an Instagram influencer who has a sizeable following and pay them to post about your products. Influencer marketing has been around for a while now. We’ll cover ads, different types of content, and some of the idiosyncrasies that make the platform unique. Let’s first look at the 5 reasons that TikTok should be in every business’s marketing toolbox. Examples of Brands That are Killing It in TikTok Marketingĥ Reasons You Should Be Using TikTok Marketing for Business.Post Regularly – But Create Space to Experiment What Are You Going to Promote and How Will You Measure Success? Audit TikTok Content Produced in Your Space, Including By Your Competitors Get familiar with TikTok and First Become a Pro Consumer of TikTok Content How to Create a TikTok Marketing Strategy.5 Reasons You Should Be Using TikTok Marketing for Business.provide you some examples of brands to inspire you!.develop a TikTok marketing strategy, and.better understand why TikTok is such a no-brainer for marketers,.Getting on the platform now is a great opportunity to be an early adopter of a potentially market-changing tool. With a slew of new features designed to increase engagement for brands, now is the perfect time to take a deep dive into this new platform and see what it can do for your company.Įven though more and more brands are jumping on TikTok, the competition is still fairly slim. Luckily, the launch of TikTok for Business has opened the playing field for businesses. If even the government is taking notice, businesses should too. This sort of media hubbub would never come to fruition if TikTok weren’t by and large the hottest new social media platform around. Indeed, the app is so popular that it has been making waves not only in the cultural sphere but in the political world as well. If you’ve turned on the news recently, you’ve probably heard of TikTok and TikTok for Business. Is your business still on the sidelines about investing in TikTok marketing?
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